Rado is a Swiss watch group Swatch Group’s products, Rado was born in 1917, was mainly produced watch movements. In 1957, Rado produced the first batch of “Rado” named watches. In 1962, Rado produced the world’s first easy to wear watches – oval “Diamond Star” watch.
2015, high-tech ceramic Rado Family Adds new colors – chocolate brown. Along with the changing light of day, RADO subtle brown high-tech ceramic materials can be reflected from the surface of the deep dark chocolate brown to light brown, light sweet colors, to create the ultimate artistic effect. Tech ceramic surface temperature can vary with the wearer’s body temperature, so a great touch with the rich colors of the United States extended fingertips, creating a dual sensory and visual enjoyment.
Continue in the high-tech ceramic materials and designs continue to challenge themselves Rado uphold the spirit of the brand itself innovative research and development, will re-launch orders table fans amazing faculties money list. Thanks to this technology is the first application of Rado, you can now have a long-lasting bloom charm, easy to wear metallic tone watch.
For Rado, the product is the most important. Watch itself accurately convey the distinctive brand personality. Rado is another important factor for success is effective marketing. From the Internet to the traditional way of advertising, sponsorship to the table from the display cabinet, Rado in the world has a unified image. Rado customer service is also extremely important part. Rado is always the first to establish a customer service center in one place, and then began to sell. The latest data system, good infrastructure, well-trained staff are the Rado brand guarantee of success. At the time of arrival of the new century, Rado will continue to explore the development of a unique design easy to wear watches, its brand positioning has been further consolidated.